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	<title>The Brandcast</title>
	<link>http://www.thebrandcast.com</link>
	<description>Welcome to The Brandcast--a blog about Branding, Advertising and a barrage of industry peripherals. Brought to you by the staff at Concentric Marketing, The Brandcast will feature news, information, opinions and the occasional rant. Enjoy!</description>
	<lastBuildDate>Mon, 20 Aug 2007 21:00:46 +0000</lastBuildDate>
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		<title>I&#8217;m (We&#8217;re) Baaaacccckkkkkkkk!</title>
		<description><![CDATA[Hello All,
Sorry that it&#8217;s been a while since my last post. We have had a few things going on and will start podcasting and blogging very soon. One thing I can mention is that we are working hard on putting together some heavy hitters as upcoming guests to the podast. It should be in the [...]]]></description>
		<link>http://www.thebrandcast.com/archives/54</link>
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		<title>WDIK re: TXT?</title>
		<description><![CDATA[I was flipping through channels last night during a commercial break and stopped for a moment on the Disney Channel.  Disney is not part of my trifecta of typical programming (HGTV, Food Network, and TLC), but I was drawn in by a spot airing within a Hannah Montana marathon.  In the sequence, Disney [...]]]></description>
		<link>http://www.thebrandcast.com/archives/53</link>
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		<title>Nuevo Hispanic Marketing</title>
		<description><![CDATA[Whether you call it dinero, argent, geld, soldi, or cash&#8211;everyone understands the common language of money.
And The Home Depot is doing something smart: producing the same commercial spots in English and Spanish&#8211;much to the chagrin of lobby groups like English First, who are still pushing for the nomination of English as the United States&#8217; national [...]]]></description>
		<link>http://www.thebrandcast.com/archives/52</link>
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		<title>Read All About It!</title>
		<description><![CDATA[Starting next week, another free daily publication will grace Boston, MA street corners.  This is an ambitious venture, as Boston currently has a plethora of free publications, including one very successful free daily, the Boston Metro.  This brand new paper, entitled BostonNOW, is promising to revamp the newspaper industry through giving the content [...]]]></description>
		<link>http://www.thebrandcast.com/archives/51</link>
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		<title>Who Ya Gonna Call? Pod-Busters!</title>
		<description><![CDATA[There are only two months left until the May television upfront presentations, and with this comes increasing pressure on TV and Cable networks to innovate, impress and improve ad deliveries. Past performances in this arena have met with success - multimedia platform buys are becoming more popular, and according to recent reports, product placement is [...]]]></description>
		<link>http://www.thebrandcast.com/archives/50</link>
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		<title>What&#8217;s In A Name?</title>
		<description><![CDATA[Some of you may be following Martha Stewart&#8217;s latest endeavor.  It is a unique mission, one taking place on her home turf.  The Guru of Good Things has created a line of high-end furniture that will be sold in Macy&#8217;s, and the issue isn&#8217;t that she wants to honor the New York town [...]]]></description>
		<link>http://www.thebrandcast.com/archives/49</link>
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		<title>Marketing: From Beyond the Grave</title>
		<description><![CDATA[It&#8217;s a creepy trend, to say the least: dead celebrities reappearing in television and print commercials to endorse a product that emerged long after their demise. With the sophistication of modern graphics capabilites, it was just a matter of time (no pun intended) until someone tried to buy rights tothe likenesses of our favoritedeceased icons.
Which [...]]]></description>
		<link>http://www.thebrandcast.com/archives/48</link>
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		<title>FCC Wants Expansion of Regulatory Powers</title>
		<description><![CDATA[The Federal Communications Commission is ready to ask congress for a sweeping and broad expansion of their current regulatory powers over broadcast media, including television and radio programming. They contend that new research indicates a spike in short-term aggression in children exposed to violence.

The FCC wants to regulate violent programming in the same 6am to [...]]]></description>
		<link>http://www.thebrandcast.com/archives/47</link>
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		<title>Save your Marketing Dollars - SAVE 50 cents NOW!</title>
		<description><![CDATA[An article on couponing in today&#8217;s NY Times prompted me to once again think about the still suprisingly prolific use of FSIs.   (I know - get a life - that first sentence even frightens me) I am constantly amazed at Brand Managers spending up to 30% of their annual budget against this tactic. [...]]]></description>
		<link>http://www.thebrandcast.com/archives/40</link>
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		<title>The Grande Dilemna</title>
		<description><![CDATA[This week, Howard Shultz, Starbucks Chairman, sent a strongly worded email to management of the chain cautioning that some of the moves designed to allow the chain to grow and become more efficient were moving the brand further away from it&#8217;s core experience and uniqueness.

Shultz, wisely I think, recognizes that certain new efficiencies such as [...]]]></description>
		<link>http://www.thebrandcast.com/archives/42</link>
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