The Brandcast Episode 3
- Posted by jclewell on October 31st, 2006 filed in Podcast
A discussion with Steve Boguski about licensing and how it fits into your marketing plan. (38 mins)
This episode we find ourselves on the road at Joe Gibbs Racing. Steve Boguski walks us through the different types of licensing and how it can elevate your brand if utilized properly. Steve Boguski is the Vice President of Joe Gibbs Driven, a division of Joe Gibbs Racing. He also leads his own company Newbury Partners, which specializes in new business strategy, licensing and promotions.
June 21st, 2007 at 9:51 am
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