The Brandcast

Marketing and Advertising are two industries that change with the turn of the leaves. If you want to be up to date and current in your knowledge try reading blogs, industry publications, and books. Over the last week I have been asked three different times what I have read over the last year and what I feel are the best books and resources I would recommend for someone in this field.

So to make it simple, I’ll pass my opinions on to the masses. Below, I have compiled a list of the publications I read, the daily or weekly blogs I read and the books I have read (in the last year). I hope you find this useful. If you feel that I have left out some really great information please feel free suggest other resources.

Publications:
• Wired
• Adweek
• Brandweek
• Advertising Age
• Fast Company
• Charlotte Biz
• Charlotte Business Journal
• Communication Arts

Blogs:

• http://sethgodin.typepad.com/
• http://www.churchofthecustomer.com/blog/
• www.toddand.com/power150/
• http://www.jaffejuice.com/
• http://www.adrants.com/
• http://www.adarthurity.blogspot.com/
• http://adweek.blogs.com/adfreak/
• http://www.lifehacker.com/
• http://www.frederiksamuel.com/blog/
• http://adsoftheworld.com/
• http://www.thebrandcast.com/

Books:

• Brand Gap (Marty Neumeier)
• ZAG (Marty Neumeier)
• Blink (Malcolm Gladwell)
• Tipping Point (Malcolm Gladwell)
• Wordcraft (Alex Frankel)
• Why we Buy (Paco Underhill)
• The Science of Shopping (Paco Underhill)
• The Call Of the Mall (Paco Underhill)
• Freakonomics (Steven D. Levitt & Stephen J. Dubner)
• Casting for Big Ideas (Andrew Jaffe)
• The Purple Cow (Seth Godin)
• The Big Moo (Seth Godin)
• Free Prize Inside (Seth Godin)

So there is my list of recently read books and publications as well as random blogs that I feel are worth while. I hope it is helpful.

Cheers.